Corporate Hot Air Balloons have been in use since the 1960’s, both as promotional tools for brand or corporate awareness and for providing incentives and inducements. Even today many people will still remember the Nimble balloons used in advertising after nearly 40 years.
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1. Balloons will always draw massive attention.
People the world over like Hot Air Balloons. Wherever a balloon is in the sky or on the ground it will always draw a crowd of people. Many surveys have shown that up to 100% of those taking part in the survey confirmed that balloons draw their immediate attention compared to much less with any other form of advertising.
2. Balloons create a tremendous impact and people like to talk about what they have seen.
Once again surveys have shown that the public at large generally agree that balloons are interesting and consequently they want to talk about them. Far more will talk about a balloon with your name on it than say a billboard poster.
3. People remember balloons.
Remember the earlier comment about the Nimble balloons. Recent surveys confirm that in countries where balloons are operating most people can remember the name of balloons that they have seen in the sky. Whereas in comparison, very few could remember billboard posters.
4. The balloon image gets recorded.
How many people do you know who will look at an advertising billboard for more than a few seconds or will tape record a TV advert? Many many people take photographs and videos of balloons. Whether it is the shear size and colours, their grace of movement or the spirit of adventure, balloons attract attention and people want to record that in photographs to look at time and time again.
5. Company context,
What it does do is raise awareness of the company, brand or organisation. It has been proved time and time again that other form of advertising benefit greatly when a balloon sponsorship is also used. It should also be noted that balloons would not be normally used for special weekly product promotions. Balloon images are remembered for a long time. This is the tremendous advantage of using this media.
Yes – Corporate entertainment or staff incentive flights are just one example
As we all know, corporate entertainment and staff incentives exist in many forms but most people now recognise a balloon flight as a particular high value item and this can benefit both the company and brand image in a number of ways.
Yes – The balloon-operating programme can be supported with promotional items such as branded clothing, pins, key rings, badges posters and cards.
Many companies choose to use these promotional items with their balloon and gain further brand exposure long after the balloon has been packed away in its bag. It is well known that people will wear branded clothing where the brand is shown on a balloon who would not otherwise wear any form of branded clothing.
The Ultramagic team have many years experience of designing and producing Corporate Hot Air Balloons. We also have a team of specialist personnel who can work closely with you and manage your Corporate Hot Air Balloon programme so as to achieve optimum results. They will be able to discuss your special requirements and advise you how a balloon programme can work best for you as well as explaining all of the costs involved.